 |  |  |  |  |
| Coca-Cola North America today announced the kick-off of The 'Full Throttle or Fold' Sweepstakes with WPT Enterprises, Inc. and the World Poker Tour (WPT) |
| Full Throttle® Energy Drink launches “Full Throttle or Fold” Sweepstakes with World Poker Tour® |
| COCA-COLA NORTH AMERICA’S POPULAR ENERGY DRINK OFFERS CONSUMERS A CHANCE TO PLAY AGAINST THE PROS IN NATIONALLY TELEVISED POKER TOURNAMENTS |
 |
| |
|
| |
 |
| |
 |
| |
 |
| |
 |
ATLANTA (July 6, 2006) – Coca-Cola North America today announced the
kick-off of The “Full Throttle or Fold” Sweepstakes with WPT Enterprises, Inc.
(NASDAQ: WPTE) and the World Poker Tour® (WPT). This exciting summer
sweepstakes begins July 1st and will offer Grand Prize winners a seat in a
televised poker tournament, as well as chances for participants to win
thousands of other prizes.
“Guys who drink Full Throttle live life to the fullest, so The ‘Full Throttle or
Fold’ Sweepstakes with the World Poker Tour makes perfect sense for the
brand,” said Rafael Acevedo, senior brand manager, Coca-Cola North
America. “Full Throttle drinkers are always up for some action, and with this
promotion there are thousands of opportunities to score great prizes.”
Poker fans aged 21 and older can log onto www.fullthrottleenergy.com and
enter for a chance to win a seat at the table to play against the Tour’s
leading professionals. Sweepstakes winners will play in a televised
tournament to be filmed at a major WPT-affiliated casino.
In addition, sweepstakes entrants can enter to win one of more than 10,000
instant-win prizes, including poker sets, playing cards, the hottest video
game consoles, WPT video games, Full-Throttle T-shirts, Full Throttle mini-
fridges and free Full Throttle drinks. The two-month promotion will be
supported with advertising in participating retail outlets, radio outlets,
national print and online outlets.
“This is a great sweepstakes that will help the WPT reach out to consumers
that appreciate the excitement of high-stakes tournament poker,” said Steve
Lipscomb, WPTE founder and CEO. “Our partnership with Full Throttle Energy
Drink extends the reach of the WPT into convenience retail stores nationwide
and creates an exciting new way for people to interact with the WPT, and we
are thrilled to have them join our WPTE promotion roster.”
kick-off of The “Full Throttle or Fold” Sweepstakes with WPT Enterprises, Inc.
(NASDAQ: WPTE) and the World Poker Tour® (WPT). This exciting summer
sweepstakes begins July 1st and will offer Grand Prize winners a seat in a
televised poker tournament, as well as chances for participants to win
thousands of other prizes.
“Guys who drink Full Throttle live life to the fullest, so The ‘Full Throttle or
Fold’ Sweepstakes with the World Poker Tour makes perfect sense for the
brand,” said Rafael Acevedo, senior brand manager, Coca-Cola North
America. “Full Throttle drinkers are always up for some action, and with this
promotion there are thousands of opportunities to score great prizes.”
Poker fans aged 21 and older can log onto www.fullthrottleenergy.com and
enter for a chance to win a seat at the table to play against the Tour’s
leading professionals. Sweepstakes winners will play in a televised
tournament to be filmed at a major WPT-affiliated casino.
In addition, sweepstakes entrants can enter to win one of more than 10,000
instant-win prizes, including poker sets, playing cards, the hottest video
game consoles, WPT video games, Full-Throttle T-shirts, Full Throttle mini-
fridges and free Full Throttle drinks. The two-month promotion will be
supported with advertising in participating retail outlets, radio outlets,
national print and online outlets.
“This is a great sweepstakes that will help the WPT reach out to consumers
that appreciate the excitement of high-stakes tournament poker,” said Steve
Lipscomb, WPTE founder and CEO. “Our partnership with Full Throttle Energy
Drink extends the reach of the WPT into convenience retail stores nationwide
and creates an exciting new way for people to interact with the WPT, and we
are thrilled to have them join our WPTE promotion roster.”
 |
| |
 |
| |
 |
| |
 |
| |
 |
 |
| |
 |
| |
 |
| |
 |
| |
 |
| |
 |
| |
 |
| |
 |
 | |  | |  | |  | |  | |  | |  | |  | |  |
 | |  | |  | |  | |  | |  | |  | |  |
| UltimatePokerForum.com The Ultimate Poker Site |
